More than 90% of marketers believe that video is one of the most important parts of a content strategy. And these are not empty words, the statistics are taken from a HubSpot report. What is interesting is that this figure will only grow by 2025. Why is this happening? There are several reasons for this.
Well, firstly, videos are capable of generating thousands of percent more engagement, which is the formula text + picture. The second reason is the beloved Instagram Reels and TikTok, whose essence in itself is short and vertical videos.
For video, it does not matter what information you want to convey to the viewer. If you do it wisely, it is the perfect way to show yourself or announce your product. If you use things like transcripts and subtitles, then such videos often appear higher in the ranking in search results, be it Google or YouTube.
What do we get as a result of these benefits for small and medium businesses – increased brand awareness and customer trust, improved conversion rates and competitive advantage.
Top Trends in Business Video Production
In a rapidly developing world, and especially in 2025, which will bring us a lot of interesting things, it doesn’t matter what you do and what you want to promote. Regardless of your activity, you need to know the trends of 2025 that work and are gaining momentum.
🎯 1. Short-form, vertical content
Quick, impactful videos under 60 seconds perform best, especially on social platforms.
🎤 2. Subtitled videos
More than 80% of viewers watch without sound. That’s why adding free captions for videos is no longer optional – it’s essential for accessibility, engagement, and even SEO. Captions increase watch time and are especially important on platforms like TikTok, Instagram, and YouTube.
Adding subtitles will help you reach people with certain disabilities. After all, according to WHO, about 430 million people around the world, and this is, please note, 5% of the entire world population, live without hearing.
Adding subtitles will help you reach people with certain disabilities. After all, according to WHO, about 430 million people around the world, and this is, please note, 5% of the entire world population, live without hearing.
Another advantage of adding subtitles to your videos is that search engines, as we said a little above, will move you higher in the search results. After reading the auxiliary article on YouTube Help, you can understand that subtitles also help promote your video.
📈 3. Explainers and tutorials
These work across all industries. Teach something, and you instantly provide value.
🤳 4. Mobile-first creation
More teams are using mobile-friendly tools to shoot, edit, and publish videos on the go.
Choosing the Right Video Editing Tool
Before investing time in expansion, pick a tool with these essential features:
- Edit from browser – no installs necessary.
- Simple drag-and-drop, no learning curve.
- Easy subtitle creation.
- Mobile/social-ready export options.
- Free tier or transparent subscription.
- SSL, encryption, and clear customer assistance.
The market is flooded with editing platforms – from high-end desktop apps to lightweight web-based solutions. To choose the right tool for your business, ask:
- What’s your skill level?
Beginners should prioritize ease of use, while advanced users may need multi-track timelines, color grading, or audio mixing.
- Where will you publish your videos?
If you’re targeting TikTok, Instagram, or YouTube Shorts, you’ll want a tool that supports vertical exports and pre-sized templates.
- Do you work solo or with a team?
Collaboration features – like shared access, cloud saves, and comment threads – can dramatically boost workflow for agencies and remote teams.
- Do you need automation?
Features like auto-captioning, smart cropping, or audio cleaning can save hours of manual work.
| Feature | Why It Matters |
| Subtitle Editor | Accessibility, SEO, and viewer retention |
| Compression Tools | Optimize files for fast web/mobile loading |
| Trim & Merge | Quickly assemble product or event highlights |
| Cloud Storage | Save, edit, and manage files remotely |
| Format Conversion | Export videos for various channels |
The right video editor isn’t just a creative tool – it’s a business enabler. It should help your team move faster, tell better stories, and create polished content that reflects your brand.
Why Clideo Is a Smart Choice for Marketers
Clideo is a browser-based video editing platform designed for speed, simplicity and serious results. For this application, it does not matter what type of content you are creating and for what platform. You can choose your own features for each platform.
Among the main features, we will highlight the easy-to-use interface, as well as free (which is very important), subtitles for video. There are standard functions in the form of trimming, merging, compression, looping, cropping and rotating video.
The application also supports many formats, including MP4, MOV, AVI, and others. However, to avoid watermarks on exported videos, you will have to pay, but the amount is quite affordable for a company that wants to promote itself in business by using this program.
How to Add Free Captions for Videos (and Why It Matters)
Adding captions is a game-changer – not just for accessibility, but also for reach and engagement.
🛠 How to Add Captions with Clideo. Alright, so first up, you gotta upload your video. No need to log in or anything, which is kinda nice. Then, for the third step, you can either type out your captions yourself or just upload an SRT file – whatever works for you. After that, there are a few little tweaks you can make, like adjusting the timing and how your captions look. And finally, just export and download your finished video. Seriously, that’s all there is to it!
If you add captions to your video, it gives you some benefits, for example, captions improve accessibility for deaf or hard-of-hearing audiences, boost SEO because Google can index your transcripts, and keep viewers watching longer.
Edit Anywhere with the App
If you’re getting work done on your phone (I mean, who doesn’t these days?), Clideo’s got a pretty solid mobile app that puts all those handy tools right in your pocket.
📱 Try it here:
👉 Clideo Video Editor App – App Store
This app is perfect for content creators shooting on iPhone, social media managers, and business owners who are creating videos from events, stores, or studios.
A good example of using Clideo and subtitles
We have a very good example for you, it’s a GreenLeaf Café, a local organic coffee chain. The brand was having a tough time connecting with its Instagram followers. Posts featuring static images of coffee cups and menus just weren’t cutting it, leading to a 35% drop in story views month after month. Their audience, primarily made up of mobile-savvy Gen Z and Millennials, craved quicker, more genuine content.
We have developed a strategy – in early 2024, GreenLeaf revamped its social media approach by introducing short-form vertical videos.
This is how they accomplished it:
- Captured in-store video using iPhones, including pastries being plated, baristas pouring lattes, and customer reactions.
- Clideo was used to quickly overlay their logo, crop clips for the Reels format, and trim clips.
- Free video captions have been added to make the content more readable and interesting when viewed in silent mode.
- Strong hooks, such as “Guess how we make our lavender latte?” were used in daily stories and reels.
- To encourage two-way communication, I responded to comments with brief videos.
Results:
| Metric | Before Campaign | After Campaign |
| Average Story Views | 850 | 2,400 (+182%) |
| Reel Engagement Rate | 2.4% | 6.7% (+179%) |
| Follower Growth (Monthly) | ~1.2% | 4.9% |
| DMs Per Week | ~30 | 95+ |
| In-store Foot Traffic (AM) | Baseline | +22% |
Owner Feedback:
“Video has always seemed complicated to us. Clideo, however, made it very easy. When they walk in, our customers now inquire about what they saw in our videos.”
This case shows that you don’t need a big agency or a production crew. You need the right story, simple tools, and a consistent strategy.
Quick Tips to Optimize Video SEO
Follow these guidelines to gain organic reach:
- Use descriptive, keyword-rich titles.
- Add transcripts & captions.
- Use relevant hashtags & tags.
- Upload natively – don’t just embed.
- Encourage comments, shares, and likes.
This boosts visibility across both Google and YouTube.
Mistakes to Avoid in Video Marketing
The true secret to video marketing success, even with the best tools available, is how you implement your plan. Unfortunately, many companies wind up undermining their efforts by making common mistakes that can harm their performance, tarnish their brand image, or drive away their audience.
Here are the most frequent pitfalls – and how to avoid them:
| Mistake | Why it matters | How to avoid |
| Ignoring captions | Cuts off 80% of sound-off viewers | Always add free captions for videos |
| Using generic stock visuals | Weakens brand identity | Prioritize your footage |
| Overlong videos | Loses attention | Keep content <60s for social |
| Poor framing or audio | Diminishes credibility | Use stable shots, good lighting, and clear sound |
| Skipping SEO elements | Less visibility | Add descriptions, tags, and transcripts |
Avoiding these mistakes will ensure that your video marketing does more than just look good; it will also produce results. Video can become the most powerful growth engine for your brand if you plan it carefully, create engaging captions, and are committed to testing and learning.
Conclusion
Turn video into your daily tool – shoot, edit, and post with ease. When you add text to the mix, other users will be more likely to recognize your brand, so they can trust that your content is good and worthy of their time.
